Lets cut to the chase. Modern Gaming has become a Pay to Win Fiesta with abuses of cash shop items prevalent in a majority of MMO’s on the market today. It comes to no surprise that the community is sick of this cycle and in turn, affects $$ monetization efforts. PC Gaming continues to remain at a static $$. However, as monetization efforts intensify, this draws attention to political intervention. Concerns of child abuse and calls to regulate the MMO Industry have increasingly put a magnifying glass on MMO Studio’s and their monetization efforts, an example would be Runescape vs British Parliament.
Superdata contends that several factors are contributing to this spending shift, but ultimately believes that player sensitivity to monetization and an outright glut of in-game cash shops are the biggest reasons for the trend:
“In-game spending as we know it has reached a saturation point. Between loot boxes, battle passes, one-time booster packs and individual cosmetic purchases, there is no shortage of in-game monetization tactics. These strategies, however, are not enticing everyone to purchase additional content. Developers must seek out and identify the best approach for converting players to spenders or earning back player trust that was lost due to poorly implemented microtransaction models.”